Beauty for the Beast
Pet grooming is getting a much-needed makeover. Biche brings the same exacting standards of the finest beauty brands to your furry friends — because they deserve safe, high-performing, thoughtfully designed products too.
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Our Standards
Vet-approved formulas
Many existing pet grooming brands white-label. Translation: they slap their logo onto a pre-made formula. We don’t do that. Instead, Biche creates custom formulas in collaboration with a veterinary dermatologist to ensure they support the unique needs of your pet.
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Safe, sophisticated scents
Say goodbye to harsh, headache-inducing formulas that smell like cleaning fluid. Biche products use low levels (1% to 2%) of pet-safe fragrance crafted by top perfumers at Givaudan, a global fragrance house renowned for its commitment to safety and sustainability as well as its work with some of your favorite luxury fragrance brands.
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Kind to animals
If we wouldn’t use it on ourselves, we won’t sell it to you and your pet. Our products are clean, vegan, cruelty-free, pH-optimized, and free of phthalates, sulfates, parabens, and silicones. Plus, they work on all breeds and coat types.
Learn MoreSelf-care for you and your pet
Your own self-care routine nourishes the mind, body, and spirit. Grooming routines do the same for your pet, yet they often go overlooked. At Biche, we believe grooming is a bonding ritual integral to your pet’s physical and emotional wellbeing. In addition to preventing serious health issues (from ear infection to coat matting to tooth decay), it also builds trust, fostering the animal-human bond.
Professional services are important, but petcare doesn’t end at the vet’s office or dog salon. Biche helps build at-home rituals for animals and their humans, giving them a new way to connect.
