Beauty for the Beast
Biche is a first-of-its-kind pet grooming brand bringing beauty industry standards to our furry friends.
✓ Clean, vet-developed formulas
✓ Pet-friendly scent developed by top perfumers
✓ Thoughtful design that won't kill the vibe
We’re making bath day feel like spa day — and in the process, helping pets and their people build rituals they’ll cherish.
FEATURED
The Ritual - Coat Care Set
Your dog's best coat ever, bundled together as one comprehensive routine. Refresh with Cloud Cleanser, our gentle, pH-balanced dog shampoo. Condition with Après Oil, our nourishing coat and skin oil.
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Our standards
Developed with a veterinary dermatologist
No white-labeling here. We develop our own unique formulas with a veterinary dermatologist to ensure they support your pet's wellness.
Clean, vegan, and cruelty-free
If we wouldn’t use it on ourselves, we won’t sell it to you and your pet. Our products are vegan, cruelty-free, pH-optimized, and free of phthalates, sulfates, parabens, and silicones. Plus, they work on all breeds and coat types.
Safe, sophisticated scent by top perfumers
Say goodbye to harsh, headache-inducing formulas that smell like detergent. We use low levels of gentle, pet-friendly fragrance crafted by top perfumers at Givaudan — the same fragrance house that makes your favorite scents for Hermès, Louis Vuitton, and more.
Our story
At Biche, we believe grooming is integral to your pet’s physical and emotional wellness. After adopting her dog, Cam, our founder — former beauty editor Alexandra Pauly — saw firsthand how building a regular hands-on grooming routine can build trust and strengthen the human-animal bond.
But the pet grooming products she tried made Cam’s skin itchy, dried out his fur, smelled like detergent, and looked like industrial cleaning products. So Alex set out to create the solution, founding Biche to give pets and their people a better bath time.
Because grooming shouldn't feel like a chore — it's a bonding ritual that nurtures your pet’s health, happiness, and overall longevity.
