FAQ

Biche is a luxury pet grooming brand founded by Alexandra Pauly on the belief that animals and animal-lovers deserve better. Biche uses vet-developed formulas, pet-friendly scent, and thoughtful design to build bonding rituals for animals and their humans.

Cloud Cleanser is a pH-balanced dog shampoo that's gentle enough for regular bathing. Apply to hands and work into a lather. Massage into your dog's wet coat, paying attention to areas like the belly, legs, and tail. Rinse thoroughly. Cloud Cleanser is for external use only — please avoid eye contact.

Après Oil is a no-rinse conditioning oil for the coat and skin. It can be used after bathing to add moisture and shine to the coat and to help support the skin barrier. It can also be used on a dry coat between baths to tame frizz, refresh the fur, and nourish dry skin and paws.

To use, unscrew cap, open inner flip-top plug, and shake to dispense oil. We recommend starting with just 2-3 drops and increasing as needed — a little goes a long way! Massage oil between palms and smooth over your dog’s coat, massaging into the skin where needed. For best results, apply after brushing. Après Oil is for external use only — please avoid eye contact.

Our products are currently available in the United States at www.biche.world and at select stockists.

Absolutely! Pet grooming is the same as your own beauty and wellness routine: You get your hair cut, go to the dermatologist, and see the dentist, but at-home maintenance is key.

Professional grooming appointments can be an important part of your dog's care, but maintaining an at-home routine is integral to your pet’s physical and emotional wellness. Cloud Cleanser is ideal for regular bathing, as well as those unexpected moments. Après Oil is designed to be used after bathing and in between baths to maintain the coat. And of course, you can always bring both products to the dog salon (your stylist will thank you!).

Yes! Our products are designed to be used on all breeds and coat types.

Yes! Our products are suitable for use on puppies.

Of course! Our products are formulated specifically for pets in collaboration with our Veterinary Advisor, Dr. Joya Griffin (DVM, DACVD), and are clean, vegan, and cruelty-free.

Yes! Our products are free of animal-derived ingredients and never tested on animals.

Animal testing refers to the process by which a product’s ingredients are tested for safety (i.e. force-feeding an animal an ingredient to test for toxicity). Now, animal testing is unnecessary due to innovations like in-vitro testing (tests conducted outside of a living organism), as well as the volume of pre-existing data and research on ingredient safety.

Our products are made with the environment and ethics in mind. Our formulas are produced in the United States at a local laboratory and scented by Givaudan, a global fragrance house that employs and invests in practices that reduce its environmental impact. That said, we're not perfect — we're committed to learning and developing new ways to become more sustainable.

Yes! Biche holds itself to the same “clean standards” of many major beauty retailers in the United States. Our formulas — fragrance included — are free of phthalates, parabens, sulfates, and silicones.

Fragrance can powerfully elevate the user experience. Just think of the pleasure you feel when smelling your favorite perfume or soap. Of course, human beauty products can contain high levels of fragrance and notes that are overpowering for animals. Biche’s scents are developed specifically for pets and used at very low levels — 0.5% to 1.5%. We take extra care by partnering with Givaudan, a global fragrance house renowned for its commitment to safety and sustainability. Givaudan adheres to strict standards set out by The International Fragrance Association (IFRA), an organization that regulates the safe use of fragrance. IFRA regularly bans, limits, and sets criteria for the use of certain ingredients in perfumery based on scientific evidence and consumer insight. Givaudan is also a member of the Animal-Free Safety Assessment Collaboration (AFSA).

Our fragrances contain both natural and synthetic ingredients and are free of phthalates and parabens. Many pet grooming brands fragrance their products with essential oils because they are plant-derived and perceived as safer than synthetic ingredients. However, “all natural” does not translate to inherently safe. For example, certain essential oils — including many commonly used in pet grooming products — can irritate your pet’s skin and even cause gastrointestinal upset and respiratory problems. Synthetic alternatives are often gentler on the skin. They can also be more sustainable, as they don’t require the harvesting of precious natural resources.

Yes! The pH level of dog skin is more alkaline than human skin, which is on the acidic side. Human grooming products are formulated for acidic skin and are too harsh for your four-legged friends — they should never be used on dogs. On the flip side, humans often find that high-quality pet grooming products work well on their own hair.

Cloud Cleanser can be used on human hair as a clarifying shampoo. Depending on your hair type, use once a week to once a month to remove product buildup.

Après Oil can be used as often as desired to condition the hair, tame flyaways, and moisturize the skin.

For hygiene and safety reasons, all sales are final. If your order arrives damaged, please reach out to care@biche.co with your order number and photos of the damaged product within 7 days of delivery, and we'll make things right.

Once your order has shipped, we are not responsible for carrier delays or lost packages. Please ensure the address you enter at checkout is correct — we won't be able to change it once your order is processed.

Upon shipment of your order, you will receive an email with tracking information.

Please reach out to care@biche.co. We will do our best to assist you but cannot guarantee that we will be able to cancel or edit your order.

We currently ship to the continental United States (excludes Puerto Rico, Guam, American Samoa, Alaska, and Hawaii). We are working on international expansion to the United Kingdom and the European Union.

Once you receive order confirmation, please allow 2 to 3 business days for your order to ship. Most orders arrive within 3 to 8 business days.

We offer free standard shipping on orders over $100.

If you require express shipping, please reach out to care@biche.co and we will do our best to accommodate your request. Please note there will be an additional charge for expedited shipping.

We’re always interested in new partnership opportunities! Please reach out to info@biche.co.

We love editors! Please reach out to info@biche.co.

We’re always interested in new wholesale opportunities! Please reach out to info@biche.co.

We’re always interested in partnering with groomers and salons! Please reach out to info@biche.co.